Welcome to my "next" website!
Hathaway Designs is led by designer Cynthia Hathaway. Although still concentrating on product design, the Hathaway Designs portfolio is expanding to include larger scale designs in which objects serve an important role, but are not always singular stand-alone entities but reflect and support a bigger design. Hathaway Designs focus includes research (on location and in the books), concept development and final designs often based on social themes such as community and local industry regeneration (Car Mecca), Mobility and Customization (the Setupshop in Suame), Food and City Production (XXL City Harvester) or Design Methodologies for Social Sustainability (The Mennonite and Amish Design Methodology).
Often inspired by creative practices of groups and individuals, Hathaway Designs designs platforms for these voices and productions that are not always heard or acknowledged by the mainstream. Focused research and design translations of existing activities of groups such as the Inuit, car collectors, or giant vegetable growers contributes distinctively to a design process that provides alternative but relevant perspectives and practices pertaining to leisure, work, community development, sustainable social and product development. Many projects of Hathaway Designs rotate, are reliant upon and reflective of a co-creative and collaborative relationships with individuals, groups or communities. Because of the social dimension of the projects, the productions of Hathaway Designs are inspirational models to be implemented into the streets and lives of people, and thus a project's success is partly determined by a dynamic flexing towards the audience with which it interacts and reflects.
The "old" website is still active and available to look at by seeing the "archive" section in the left list of sections. There you will see an inventory of projects for Droog Design, KesselsKramer, Design Academy Eindhoven, Motherbrand, and many others.