Hathaway Designs - Concrete Poetry
  • About
  • CV
  • Contact
  • Daily zaps
  • --------
  • Wool Alliance for Social Agency
  • The Department of Search
  • System D Academy
  • Archiving from the Edge
    • Arctic Food Relationships
    • A Mennonite Conversation with Technology
  • Mobility Lab
    • Set Up Shop
    • Car Mekka
    • Roadtrip USA
  • Giant Vegetables XXL projects
  • Travels Through Paradise
  • 777 Las Vegas Chairs
  • Camp Organic in Las Vegas
  • l'Office perfume
  • Souvenirs Revisited
  • Archive: Hathaway Product Designs
  • Publications

the language of happy happy

5/14/2013

0 Comments

 
Ice Cream truck designers know how to do it, to seduce the young but also the old as this choreography of sweet sensations stick to our North American psyche until the grave. The fonts, the colours, the animated illustrations, the sometimes monotonous but in this case amazingly accepted twinkling audio that are the ingredients of this sugary moveable feast. Besides the edible products that certainly would not be able to stand alone, this is a full package of satisfaction. If only for a split second of ordering and slurping, we are delivered a moment of feeling that "everything is alright after all".
Picture
Picture
Picture
Picture
Photographs: Toronto Delite!, Cynthia Hathaway, 2011
0 Comments



Leave a Reply.

copyright 2013, Cynthia Hathaway/Hathaway Designs