Ice Cream truck designers know how to do it, to seduce the young but also the old as this choreography of sweet sensations stick to our North American psyche until the grave. The fonts, the colours, the animated illustrations, the sometimes monotonous but in this case amazingly accepted twinkling audio that are the ingredients of this sugary moveable feast. Besides the edible products that certainly would not be able to stand alone, this is a full package of satisfaction. If only for a split second of ordering and slurping, we are delivered a moment of feeling that "everything is alright after all".
Photographs: Toronto Delite!, Cynthia Hathaway, 2011
